The Y Label : Look Book "PRODIGAL SUN 2011"

The Y Label : Look Book "PRODIGAL SUN 2011"

The Y Label is the brainchild of Yaviz Basalamah, a visual artist best known for his paintings and artistic flair, striking the Indonesian art scene since 2005.

Yaviz extracts his aesthetic inspirations from his passions of fashion, music and movies that he can personally relate to. Having been especially fascinated by the creative world of fashion in his art, an inspiration cultivated, thus The Y Label was born.

The label kick starts 2011 with a collection of long and short sleeve shirts for men, made from fine jacquard fabric featuring elegantly designed patterns that are a blend of ethnic and contemporary. Jacquard weaves are the most complex woven fabrics used today. The fabrics are characterized by curved, intricate images woven into the fabric, often using different colored yarns, but are also available in one or limited colours. A metamorphosis of patterns is indicated to be released by the label throughout the early months, ensuring the collection's originality and exclusivity.

A lookbook entitled 'PRODIGAL SUN 2011' has been made to exhibit the label's first collection featuring photography by Arseto Adiputra, styling by Yaviz Basalamah and Arseto Adiputra, along with Sim Jennings as the model. The lookbook flaunts the shirt collection in a variety of manners, ranging from casual to a more formal look. Shot on a fine sunny day amongst nature's perfection, the shirts' versatility can be seen in the different styles and settings.

The Y Label exclusively produces mens shirts, but still open to the possibility of it growing into other kinds of menswear products as well as womenswear in the future.

Available at:

GATE STORE

Jl. Kaliurang KM 5 Pandega Karya No. 290

Yogyakarta, Indonesia 55281

Phone: +62-274-561608

Email: gate_store@yahoo.com

Facebook: www.facebook.com/GateStoreYogyakarta

Twitter: www.twitter.com/GateStore

SIR STORE

Jl. Gunawarman No. 30

Jakarta, Indonesia 12310

Phone: +62-81319009000

Email: sir@sir-store.com

Facebook: www.facebook.com/SIRstore

Twitter: www.twitter.com/SIRstore

Website: www.sir-store.com

ORE STORE

Jl. Pandan No. 1A

Surabaya, Indonesia 60272

Phone: +62-31-5323231

Fax: +62-31-5469404

Email: otherragenterprise@gmail.com

Facebook: http://www.facebook.com/pages/ORE/182683608437869

Twitter: www.twitter.com/orepremiumstore

Website: www.oreisnobody.com

HAPPY-GO-LUCKY
Jl.Ciliwung No.14
Bandung, Indonesia 40114
Phone: +62-22-7234162
Email: happygolucky.house@yahoo.com
Facebook: www.facebook.com/pages/HGL-House/363588808178
Twitter: www.twitter.com/HGLhouse
Website: www.hglhouse.blogspot.com