Tuesday, 18 January 2011

Are You Ready for Avolution Beatfest 2011 ?

Urbanite Asia and Soundshine Events are proud to join forces with Avolution to present two of the hottest bands on the planet: MGMT and The Whitest Boy Alive. The bands will be playing on March 26th, 2011 at Bengkel Night Park in Jakarta for Avolution Beatfest, a well-known and established event brand that has rocked Jakarta for the past 2 years.

Avolution Beatfest is a quarterly music festival with International artists as the line-ups. When Avolution decided to take part in delivering urban music concert, Avolution turned to Soundshine Events and entrusting the event in the hands of Soundshine Events. The first Beatfest in 2008 was lined-up by Steve Aoki and The Whitest Boy Alive. In the year of 2011, Avolution Beatfest is coming back as the 5th event after being held for the 4th time in the year in a row. Avolution Beatfest offers different music performances combined with innovative art and technology installation establishing it as a music and lifestyle festival that is loaded with technology and heavily anticipated by music enthusiasts.



Finding an unlikely middle point between Suicide’s hostile proto-electro punk art noise and the sardonic, studied, but ultimately pop-friendly sound of the Flaming Lips, MGMT started as electroclash musical terrorists but quickly transmogrified into an eclectic, brainy pop group with heavy psychedelic overtones. MGMT has become an international festival favorite with performances at South By Southwest, Coachella, Lollapalooza, Sasquatch and Bonnaroo in the states, Reading and the Glastonbury extravaganza in the UK and Meredith, Splendour In The Grass and Summersonic in Australasia. After previously touring and performing with Radiohead, Beck, Yeasayer and Of Montreal, the last two years have seen MGMT become a headline concert attraction in its own right. 2008’s Oracular Spectacular established the band as a visionary force in pop music and gained multiple Grammy nominations, whilst follow up 2010’s Congratulations unlocked a new musical odyssey that mirrors the psyches of the band’s core duo Andrew Vanwyngarden and Ben Goldwasser and exhibits hints of music from the last five decades. With two revolutionary pop albums under their belt MGMT is primed to continue the touring of 2010 into 2011.


The Whitest Boy Alive

The Bergen-based Norwegian singer, Erlend Øye, has been a huge figure in the indie and electronic music scene for years, especially with his Kings of Convenience project, but with The Whitest Boy Alive, his new project with German DJ Marcin Oez, Erlend’s gone the opposite route, creating stripped down rock music without layering, editing or effects. The simple combination of drums, bass, guitar and Erlend’s breezy, yet intimate voice create a sound that is both funky and melancholy. The Whitest Boy Alive is a truly original pop band making the simplest sounding dance songs, in the most organic way.

Come March 26th 2011, MGMT and The Whitest Boy Alive will be performing live at Beatfest.

The event is made possible when the promoters decided to join hand in hand to bring both bands on the same billing. Urbanite Asia was established in Singapore, it branched out of the publishing arm of DeepMedia to manage events and artiste bookings in the South East Asia region. Specializing on dance music festivals, concerts and club bookings, Urbanite Asia serves as consultant to some of SE Asia’s biggest clubs, concerts and festivals. Several of the mega events Urbanite Asia was involved with were: New Year’s Eve Beach Party in Sentosa Singapore 2004 – 2007 with an average 12.000 people annually, F1 Malaysia – PitParty 2005 with 8000 people, Pond’s Teens Concert 2010 and 2011, among many others, as well as organizing its own festivals: Embassy Playground from 2009 and Jakarta Annual DanceMusic Event 2008 & 2009. In the year of 2011, Urbanite Asia is already engaged in several events, concerts and festivals, including 1 more festival franchised from the UK.

Avolution is an innovative product from Brand A that comes in super slim size with 5.41 mm diametre, 100 mm length, 14 mg of tar, and 1 mg of nicotine. With it’s dynamic, unique, and innovative square shaped packaging, Avolution offers the adult smokers who love low tar low nicotine clove cigarette to enjoy it in a more stylish look. Avolution continue to become the foremost and premium brand that consistently implemented its communication strategies through unique, distinctive, and modern music activities that meets Avolution adult smoker’s taste.

Soundshine Events was created when In March 2006, AKSARA & FFWD organized a Festival, headlining Norwegian folk-pop duo, Kings of Convenience. The festival was later named Soundshine, and due to the success they reaped, they realize the potential of events featuring non-mainstream, quality acts. Until now, they’ve been promoting numbers of events, including 4 under the name of Soundshine Music Festival, 3 under the name of Beatfest, Jakarta Jazz Cross-Over, and whatnot.

For more info please contact:
Resty: restyworo@soundshinevents.com
Aee: aee@urbanite.asia

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